Lets take a Poll !

Feel free to leave any comments in the comment section. Tear it apart, build it up, go crazy theoretical if you want. My skin is so thick I can barely move my arms. Let it all out. Use me to vent all your frustrations at advertising, student work and the industry in general. Make me weep, make me smile, make it all worth my while.

dead weather

Sometimes you find some good things on the internets.

Words and Expressions

The morning rain has allowed me to spend some quality time doing inter-searching, and I have come across a real gem on the ihaveanidea.org site. Probably should be required reading for any junior / student / graduate creative. Definitely required reading for any and all Art Directors, who are strong-arming the way the ideas come out of an agency/portfolio. It's all about the beauty of language, language that is a testament to the intellect of the consumer. They are not idiots, and most of them know and appreciate a good read.

Further inter-stumbling brought me to a good podcast as well, with a wide range of diverse topics under the subject of advertising.

London's Delights

A short flight from Newquay Airport aboard the good ship RyanAir, and I find myself in London for a mere £15. When I say find myself, I really mean it. The week previous, I have been preoccupying my time with anything that is the furthest from writing a contextual essay as possible. However, upon my arrival to London, I am doing mental deconstructional analyses of various signage, adverts and design. For instance, the new Sure deodorant print adverts outside my bus stop in Camberwell, designed to target women. Okay, I understand that the image is representative of the product, but I am also taking apart the Freudian, combining with the intertextual, and coming up with something altogether different. When I point this out to my girlfriend, she simply states, "Why would any woman buy a deodorant that consists of metals," citing the health issues that go alongside our social construction of smelling "good."

As the bus drops us off in Covent Garden, we undertake the social responsibility to keep the economy moving, both purchasing new shoes from the Natural Shoe Store. Mine, a pair of Simple Eco Shoes made from old tire rubber and hemp. A good choice, I think as I wear them proudly out of the store and down to the Leicester Square to have my first London Musical experience at the Queen's Theatre to see "Les Miserables." I give it a thumbs up.

Previous to the shopping, dining and musical performance, we had enjoyed the Camberwell College of Arts Exhibition Show in Camberwell. The show was well attended and the illustration, though quite conservative, was well executed. The basis of our interest was to witness the final work by one Sarah M. Clark, a Master of Book Arts at Camberwell, and also twin to my beloved.

Now, I find myself back at my desk contemplating the journey, the stock market, and the contextual review ahead of me. I was recently instructed by a recruitment agent to take in life so that I might exude its glory. Hopefully, some of that glory will work its magic from my memory banks, and into the lines of my impending paper.

Avoidance

In my great avoidance to commence writing my paper on the globalisation of Heinz and its relation to the consumer market, I recorded three soup ads. They are available for your enjoyment in the Radio section of the site. A better way to spend a Friday, I think.

The Tastebuddy

Heinz Soups of the World

What is the product range - world foods. Other ads that we looked at with similarities or comparative differences.
What is the Brand Identity - Heinz , safe and trusted.
The globalisation of the brand - Heinz means beans vs. Soups of the World.
The serialisation of the executions in comparative to the serialisation of the soups - try each soup, not just one.
The Hienz color of Tastebuddy , and emotive of red.
Proximity as a factor in globalisation, the world is smaller now, and trying new things from a brand you trust is safer.
The target audience , how do the ads work towards the audience.
Serialisation of campaign in terms of TV / Comic
Old world soups and Heinz products vs. new world.
The Tastebuddy - Character Identification in terms of target market (children via parent)