The Tastebuddy

Heinz Soups of the World

What is the product range - world foods. Other ads that we looked at with similarities or comparative differences.
What is the Brand Identity - Heinz , safe and trusted.
The globalisation of the brand - Heinz means beans vs. Soups of the World.
The serialisation of the executions in comparative to the serialisation of the soups - try each soup, not just one.
The Hienz color of Tastebuddy , and emotive of red.
Proximity as a factor in globalisation, the world is smaller now, and trying new things from a brand you trust is safer.
The target audience , how do the ads work towards the audience.
Serialisation of campaign in terms of TV / Comic
Old world soups and Heinz products vs. new world.
The Tastebuddy - Character Identification in terms of target market (children via parent)